impackathon*
We help Global 1000 companies unleash their people’s creativity to drive impact.
*Impackathons are 2-3 day “hackathon” style events where teams don’t simply code, but apply human-centered design, rapid experimentation and agile principles to validate ideas that address real world business issues.
Drive Impact
The “innovation industry” would have you believe your company is divided in two: You should “exploit” the “known” side of the business, and “explore” for the future.
But uncertainty exists across the organization.
Impact comes from reducing uncertainty, whether learning how to leverage emerging technology to better address customer needs or how to retain your best employees.
Increase Efficiency
> Improve employee productivity through creativity
> Focus energy on high priority needs
> Solve complex problems through teamwork
Improve Product ROI
Plug product holes and fill market gaps
Find new opportunities and kill zombies
Address new needs and glean insights
Span Time Horizons
Test existing product into emerging market
Test new technology on existing market need
Core Business
Improve employee engagement
Fix inter-departmental collaboration
Test new back office service
Core Markets
Discover new customer insights
Test incremental product ideas
Experiment with new marketing campaign
New Growth
Try bold idea with emerging tech
Experiment with a radical process improvement
Solve for Outcomes
Don’t merely “innovate” for the future, solve for uncertainty wherever it exists.
Choose businesses challenges that represent need, whether customer facing or internal.
Needs exist across the business, from improving core efficiency, to better knowing customers and markets, to laying the foundation for growth.
Innovation is for Everyone
Uncertainty is the only sure thing and it exists at some level everywhere in the business.
Everyone needs to learn a new mindset in order to balance learning and executing.
Unleash your people’s natural creativity to solve wicked problems.
Functional Support
Legal provides guidelines for customer experiments
Finance creates criteria for multi-year budgets
Product Development
R&D tests new 3rd party technology for addressing existing needs
Team seeks market needs for R&D invention
Engineers want to understand new customer environment
Commercialization
Teams test adjacent market needs
Teams test sales new scripts
Your Success is Our Mission
INNOVATION & COMMERCIALIZATION
“Cultivating a customer-centric, learning mindset in our highly regulated environment has been a game changer.”
— Stephen Ranjan
Vice President
New Product Development
H1 / H2 / H3 INNOVATION
“This will innovate your mindset.”
— Gerrit Stoelinga
Regional CEO
Wholesale Banking Asia
INNOVATION
“Highly recommended to any enterprise that feels projects get stuck, burn cash, and don’t deliver results.”
— Brian Daly
Director, Strategic Investments
Drop Us a Line
Impackaton DIY
Everything you need to know to run an Impackathon on your own. Let us know if we can answer any questions or give you a hand.